About Tura

Since the inception of eyewear Tura has driven the idea of "The more becoming eyeglasses are, the more apt women are to follow faithfuylly the prescription of their use". The Tura woman embraces a tailored style enhanced with unique and delicate details, without complication. The Tura collection is trusted for its dstinct, feminine beauty.

CoolFrames Designer Eyewear Boutique is an authorized Tura online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.


CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.