About Wildflower

The perfect collection for women who want to express themselves, Wildflower offers the best in modern eyewear fashion. The brand prides itself on creating options that are hip and unique, ensuring that each gal who wears their frames will stand out from the crowd.

Rest assured, Wildflower focuses on feminine details and each frame features a soft and graceful shape that flatters all faces. Colors range from deep and rich to light and airy patterns and everything in between, letting you mix and match your style with your wardrobe.

A variety of frames for young girls also make an appearance, with styles that mimic grown-up looks in sizes that fit just right. Now both mother and daughter can enjoy eyewear that makes them feel special. Wildflower enhances the natural beauty that each women already has and works to make you feel that much more confident when wearing glasses.

CoolFrames Designer Eyewear Boutique is an authorized Wildflower online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.


CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.