Calligraphy DYC-1011

Calligraphy is the art of writing. A contemporary definition of calligraphic practice is "the art of giving form to signs in an expressive, harmonious and skillful manner." The story of writing is one of aesthetic evolution framed within the technical skills, transmission speed and materials limitations of a person, time and place. A style of writing is described as a script, hand or alphabet.

Modern calligraphy ranges from functional hand lettered inscriptions and designs to fine art pieces where the abstract expression of the handwritten mark may or may not supersede the legibility of the letters. Classical calligraphy differs from typography and non-classical hand-lettering, though a calligrapher may create all of these; characters are historically disciplined yet fluid and spontaneous, improvised at the moment of writing.

Calligraphy by Signature Eyewear has been chosen as the brand name for the collection of product that will serve the profit suppressed/managed care segment of the market. Calligraphy is a play on Signature in that it is the highest form of writing and represents "the art of giving form to signs in an expressive, harmonious and skillful manner." And that is exactly what we have done with the frames in our collection. We believe that quality frames should be accessible to all segments of the market, regardless of price point. Therefore, Calligraphy is positioned as the premium product offering for this segment of the market. Styling is classically driven, while the product features quality spring hinges, fine tooling details, exquisite casting elements and rich epoxy inlay treatments. The result is superior product at a great price.