About Rocawear


Being a world traveling trend setter isn’t easy, but the design team at ROCAWEAR knew instinctively what their loyal customers wanted. With roots in the urban clothing and footwear sectors, they’ve expanded into eyewear that’s just as edgy and cool as the rest of their products.

Those who wear ROCAWEAR designer eyeglasses frames are confident in their fashion choices and know who they are inside and out. This attitude reflects in their frame choices, as the brand incorporates the use of bold logos, stellar patterns, and bling to create a one of a kind look.

ROCAWEAR eyewear takes you from work to a night out in no time, as their frames can be dressed up or down with ease. Whether you live in a bustling big city or wish you did, you can capture some of that street style with a designer eyeglasses frame by ROCAWEAR.

CoolFrames Designer Eyewear Boutique is an authorized Rocawear online retailer. All frames are guaranteed to be defect-free and authentic. We will replace any defective or damaged items to ensure 100% satisfaction. Our in-house optical lab can install custom prescription lenses into any eyeglass frame and many sunglass styles. We specialize in Essilor presciption lenses including Varilux Progressives, Transitions as well as Crizal Alize and Sapphire (Forte) Anti-Reflective coatings.

INDEPENDENTLY OWNED SINCE 1997

CoolFrames has proudly been independently owned, and family operated since 1997! As an authorized retailer of all of the brands we carry, all eyeglasses, sunglasses, lenses, and goggles come with a standard 1 year manufacturers warranty, and are guaranteed 100% authentic.

Your order can be shipped worldwide, directly from our New York boutique.